Search Engine Optimisation Explained by Finbar Minstrel
Although some would have you believe that search engine optimization is one of the Internet's evils it in fact seen as necessary by the search engines as it organises the information on web pages to be more clearly readable to their spiders allowing them to rank websites more effectively.
In basic terms the search engine can only do so using how your page looks additional information about your site that it can collect using spiders. This additional information consists of what is basically a popularity contest. The more links that you have to your site the higher up the rankings you will be.
In practical terms the search engines use a more complex algorithm than this as they can value each link to your site depending upon several factors such as; the PR value of the site page that your link is on the site title the page title subtitles headings on the page the text in your link the page that your link is pointed to whether you link back or not to name a few.
You can be ranked above a site with 5000 links with only 500 700 links to your site if they are much better links of a higher quality. As search engines like Google advance technologically they are increasing the amount of criteria that they base a link's worth on. So to ensure that any link campaign you embark on is secured for the future it best to start gathering high quality links as soon as you can.
Ideally your backlink the link pointing to your page from another site should meet the following criteria; the site that the link is on should have a related topic to your site on a page that has a title that's similar to your keyword th actual clickable text of your link needs to be the keyword that you want to be ranked for this is crucial .
What you are aiming for is to have these link placed without you having to link directly back. This is because two way reciprocal links have been seriously devalued by search engines. One way links are the most powerful kind of links that will really boost you up the search engine rankings.
You should change the keyword that you're using for your link text every fifty or so links. This is because search engines have developed filters that can see if anyone has too many link to their site that say exactly the same thing which looks unnatural to them.
In order to stay wthin the limitations of the search engines around 100 monthly links would be a good maximum to work to just so you stay within the limitations of the search engines. If these 100 links every month are good quality as described then it should be benefitting your site in a reasonably short amount of time.
Dave Holland is the CEO of Deeho a Search Engine Optimization deeho. co. uk search_engine_optimization. shtml consultancy with considerable experience. With SEO deeho. co. uk SEM Website Promotion experts available for the optimization of all websites. Search Engine Optimisation Explained
